There’s no use of arguing with how the world is – mobile world, inevitably, is now another layer of world over our physical one. Computers are now shrunk to fit in our hands and make complex digital processes as easy as a tap of a finger. Thus, there’s no wonder that everyone is taking advantage of the opportunity and ultimately end up triumphant in the field. Many countries have been continually taking home lucrative earnings through mobile commerce (or m-commerce) – the purchasing of products online through mobile devices.
A recent study (facilitated by Global Web Index) shows that 55% online users in China made a purchase on mobile, making the country the top in m-commerce as of the fourth quarter of last year, 2012. South Korea, India and Indonesia came in second and third with the former’s 37% m-commerce rate and the latter’s equal 26%.
Indeed, China has become the biggest online market and most ideal venue for mobile consumerism. It has in fact by a long shot surpassed the mobile commerce rate of the U.S. A few reasons behind this are the growing populace of Chinese getting hooked in using mobile devices (smartphones, tablets and other microcomputers) that a computer desktop is no longer the primary means to access the internet; and the improving 3G network capabilities that give users better online experience. Even purchasing online through mobile devices.
China takes very good steps – most prominently the improvement of their 3G network – in order to make m-commerce work for them. Other countries are expected to find inspiration in this sudden dawn of China’s m-commerce era.
China indeed is an outlier m-commerce country among other countries in Southeast Asia.
How so? You might say that China is a really big country and has a no smaller population and that there’s no wonder why many people from the country use mobile devices to access internet; and you might be right. Except countries like the Philippines is a small one with an overwhelming number of online users but has a significantly low m-commerce rate. This fact should defeat the purpose of the argument.
China’s sudden triumph in mobile commerce is one that does not come as a surprise. Many people have foreseen this, due to the country’s efforts to give access to Internet to its population. Another reason to China’s unsurprising uprising as an m-commerce giant is that everything nowadays are much easier. Purchasing products that used to require physical energies and efforts can now be done by tapping a button in one’s smartphone’s or tablet’s screens.
Mobile devices are innovations that are rightful of being utilized and thus eventually taken advantage of. Transactions are much faster and easier. People love it, too.
China’s sudden reign in this field shares an inspiration not only to other countries but other individuals too – opportunities are everywhere. It’s no secret that China has been on the verge of an unenviable wealth gap and through mobile commercialism is this might be resolved. It might take time, but it’s not impossible to happen.